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Nestlé Cereals has expanded its breakfast cereal range with the launch of a new Shreddies variant in the UK. Shreddies The Simple One features just four ingredients – whole grain wheat, fruit puree, date syrup and a pinch of salt – and is aimed at health-conscious consumers. According to Nestlé Cereals, the new breakfast option contains no refined sugar and is free from artificial colours and flavours, while the use of whole grain as the main ingredient makes the new Shreddies variant a good source of fibre. Toby Baker, regional marketing director UK & Australia at Nestlé Cereals, said: “We know that consumers are looking to eat more healthily, especially following the pandemic. "Shreddies The Simple One is an exciting new addition to the breakfast table that caters to growing demand, with a delicious taste consumers will love. With increased interest in low sugar options, it offers retailers an opportunity to appeal to new consumers while driving sales.” Shreddies The Simple One is now available nationwide in Waitrose, Ocado, Tesco and Sainsbury’s.