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Nestlé’s KitKat launches new Crunchy Double Chocolate flavour
Phoebe Fraser

Phoebe Fraser

21 June 2024

Nestlé’s KitKat launches new Crunchy Double Chocolate flavour

Nestlé Confectionery UK & Ireland has expanded its portfolio with the launch of a new KitKat Chunky Crunchy Double Chocolate bar.


The new limited-edition bar features a chocolate crispy wafer coated in smooth milk chocolate.


Torin Zieboll, assistant brand manager at KitKat, said: "We're super excited about this new limited edition KitKat Chunky bar as it does such a good job of combining a delicious taste with an exciting texture. With double the chocolate and tasty crunch, we think the KitKat Chunky Crunchy Double Chocolate will become an instant favourite among chunky fans."


The new bar is made with cocoa mass sourced from families enrolled in Nestlé’s cocoa ‘Income Accelerator’ programme. The initiative was created in January 2022 to help close the living income gap of cocoa-farming families and reduce child labour risk.


After a successful test with 10,000 cocoa farming families, 2024 marks the first year of a ‘scale up phase’, with 30,000 families now enrolled in the programme across Côte d’Ivoire and Ghana.


Last month, the brand debuted a pink lemonade-flavoured KitKat in the US.


The new bars are launching into Sainsbury's and Spar stores across the UK from 27 June, with wider roll-out from 8 July.


#Nestle #KitKat #UK

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