The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Nestlé Confectionery is set to launch a new bakery-inspired range in the UK, featuring popular chocolate brands Aero, Milkybar and Munchies.

This latest product line aims to tap into the growing consumer demand for indulgent snacks that combine the flavours of baked goods with traditional confectionery.

The range includes three distinct flavours: Aero Double Choc Brownie Flavour, Milkybar Crispy Cookie, and Munchies Vanilla Cheesecake Flavour. Each product is designed to evoke the essence of beloved baked treats, catering to consumers looking for novel snacking experiences.

Aero Double Choc Brownie Flavour: These bite-sized pieces feature the signature bubbly texture of Aero, infused with a rich brownie flavour. The product has been positioned as a shareable treat, appealing to social occasions.

Milkybar Crispy Cookie: This variant combines smooth Milkybar chocolate with mini cookie inclusions, offering a contrast in texture and a nostalgic taste reminiscent of classic cookies.

Munchies Vanilla Cheesecake Flavour: This product features milk chocolate cubes filled with a creamy vanilla centre, complemented by a crunchy biscuit piece, mimicking the flavours of a cheesecake dessert.

Brand manager for Nestlé UK & Ireland, Michael Kehoe, said: “The team at Nestlé Confectionery has had a fantastic time experimenting with many bakery-inspired treats in our test kitchen this year".

He continued: "We’ve selected these three final flavours and brought them to life on some of the nation’s favourite confectionery brands, which we feel really capture the indulgent spirit of tasty baked goods. We can’t wait to hear what our fans think!”

In addition to the new bakery-inspired range, Nestlé has also introduced the Milkybar Chocolate Crumble Sharing Block, which features creamy chocolate with a crumbly filling, further expanding its portfolio of sharing snacks.

With consumer preferences shifting towards snacks that offer both flavour and a sense of nostalgia, Nestlé’s new offerings are strategically positioned to appeal to a wide demographic, from families to younger consumers.

The new offerings are expected to hit shelves nationwide this month.