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New Dilmah iced tea campaign for 2024 showcases the magic of Sri Lanka
FoodBev Media

FoodBev Media

14 March 2024

New Dilmah iced tea campaign for 2024 showcases the magic of Sri Lanka

The new Dilmah Ceylon Iced Tea social media campaign for 2024, 'A Sip of Sri Lanka,' was filmed in some of the country's most striking natural landscapes and tea gardens. Dilmah Ceylon Iced Tea’s recent marketing campaign for 2024, created by MJF Beverage Partnership and BPI, was filmed on-location in the tea gardens, beaches and mountains of Sri Lanka. The video commercial, produced by director Harith Sankalpa, captures the spirit of Dilmah Ceylon Iced Tea and of Sri Lanka for a new generation of tea lovers, and presents the joy of drinking Dilmah Real Iced Tea while immersed in the beauty of Sri Lanka's land and culture. The flavour profile of Real Ceylon Tea is endlessly complex, influenced by the unique terroir of the tea plants, the fermentation process, the strength of the brew and more. The magic of Sri Lanka can be felt in every sip of Dilmah Ceylon Iced Tea.

Each tea leaf that goes into Dilmah’s unique RTD Iced Tea has been individually handpicked and brewed to a perfect tea concentrate on-site in the tea gardens of Sri Lanka. It contains the uncompromising freshness and quality of Real Tea, rich in healthy antioxidants and polyphenols. There is enormous potential for beverages containing Real Tea in the global beverage market. Dilmah Tea brings decades of knowledge and understanding of the tea plant, which enables the team to present meaningful new beverage innovations that meet diverse consumer needs. Each bottle of Dilmah Ceylon Iced Tea expresses Dilmah founder Merrill J. Fernando’s lifetime of devotion to tea. Garden fresh, single-origin tea offers authenticity and unique taste. Dilmah’s values are supported throughout the entire production process, from hand-picked tea leaves to RTD-bottled Ceylon Iced Tea.

Moshy Cohen, CEO at BPI, commented: “I’m delighted to present our 2024 campaign 'A Sip of Sri Lanka' for Dilmah Ceylon Iced Tea. Dilmah Iced Tea brings a moment of Sri Lanka to consumers all across the world. Dilmah, with its unique proposition of Real Iced Tea, brings a strong differentiation point into the Iced Tea category. The Dilmah brand, with its heritage of quality and authenticity, is in a great position to expand into new beverage categories and reach new consumers.” Harith Sankalpa, executive director and chief creative of the campaign, said: “Dilmah represents Sri Lanka’s values in the most authentic way: authenticity, nature, humanity and happiness. In the new campaign, we believe that every consumer around the world will feel Sri Lanka while drinking Dilmah Iced Tea.”

BPI's campaign videos are available here.












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