top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
New flavours in Voeslauer's Near Water range
FoodBev Media

FoodBev Media

27 March 2008

New flavours in Voeslauer's Near Water range

Germany's Voeslauer is launching two forerunners of its improved Near Water line. Bitter Orange and Limette-Kolanuss will be available from 1 April 2008.

“No artificial additives and sweeteners are used, as the need for authentic products is needed more and more due to increased customer awareness," said Birgit Aichinger, Marketing and PR Manager at Voeslauer. "The new Voeslauer Balance is the ideal refreshment for people who would like to have a healthy diet and who would like to enjoy a drink that's unspoiled and very much organic.”

The two new products will complement the other six flavours, which include Pineapple-Grapefruit, Strawberry-Pepper, Pear-Cactus-Fig, Red Currant & Raspberry, Red Grape and Apel-Cranberry.

Voeslauer has given the Near Water range a complete makeover, which reflects the health awareness of today’s customer. No preservatives are used, and the 100% natural ingredients provide the unique taste. The innovation is that Voeslauer no longer uses non-organic sweeteners – only fructose is used to give the new products their unique and healthy sweetness.

bottom of page