The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
US dairy brand Nurri has expanded its portfolio with the nationwide launch of its new Ultra-Filtered Protein Milk, now available at Walmart stores and online.
The new multi-serve dairy beverage delivers 20g of complete protein per serving and is lactose-free. Made with Grade A ultra-filtered milk, the product is designed to retain the creamy taste and texture associated with traditional milk while offering higher protein and less sugar.
Nurri said its proprietary ultra-filtration process enables the product to provide one of the highest protein levels currently available in the ultra-filtered milk category.
The milk is positioned for use across a range of everyday occasions, including breakfast, post-workout nutrition, smoothies, coffee, baking and cereal.
Adam Tollefson, director of the Nurri Business Unit, said: “Milk is already trusted and nutrient-rich, and Nurri Ultra-Filtered Protein Milk builds that foundation by providing even more protein and less sugar. It's innovation to deliver on what today's families are looking for: great-tasting nutrition that better aligns with their needs.”
The new line is available in four varieties: 2%, Whole, Chocolate and Vanilla, available at Walmart stores nationwide and through Walmart.com.
Nurri's portfolio also includes its 30g Protein Ultra-Filtered Milk Shakes and Nurri Kids 10g Ultra-Filtered Protein Beverages.
