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US dairy brand Nurri has expanded its portfolio with the nationwide launch of its new Ultra-Filtered Protein Milk, now available at Walmart stores and online.
The new multi-serve dairy beverage delivers 20g of complete protein per serving and is lactose-free. Made with Grade A ultra-filtered milk, the product is designed to retain the creamy taste and texture associated with traditional milk while offering higher protein and less sugar.
Nurri said its proprietary ultra-filtration process enables the product to provide one of the highest protein levels currently available in the ultra-filtered milk category.
The milk is positioned for use across a range of everyday occasions, including breakfast, post-workout nutrition, smoothies, coffee, baking and cereal.
Adam Tollefson, director of the Nurri Business Unit, said: “Milk is already trusted and nutrient-rich, and Nurri Ultra-Filtered Protein Milk builds that foundation by providing even more protein and less sugar. It's innovation to deliver on what today's families are looking for: great-tasting nutrition that better aligns with their needs.”
The new line is available in four varieties: 2%, Whole, Chocolate and Vanilla, available at Walmart stores nationwide and through Walmart.com.
Nurri's portfolio also includes its 30g Protein Ultra-Filtered Milk Shakes and Nurri Kids 10g Ultra-Filtered Protein Beverages.






