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Nurri, a lifestyle brand recognised for its 30g Protein Ultra-Filtered Milk Shakes, has expanded its product line by launching a new Mocha flavour, now available in Walmart stores across the US.

This addition follows the recent introduction of the Strawberry flavour, further enhancing the brand's offerings alongside its established favourites: Chocolate and Vanilla.

Adam Tollefson, Nurri's director of marketing, said: “Our goal is to make Nurri more readily available to more people, and adding Walmart as a retail partner is a big step in accomplishing this”.

The new single-can format is designed to provide convenience for consumers, allowing them to enjoy the product chilled, over ice or even mixed into beverages like soda or coffee.

The Mocha flavour joins the other varieties in single cans, each designed to deliver nutritional benefits with minimal sugar. Each 11oz can contains 30g of protein, 10 essential vitamins and minerals, and just 1g of sugar, all while being lactose-free and made with ultra-filtered milk.

The Mocha variant also includes an energising boost with 80mg of caffeine, appealing to health-conscious consumers seeking both flavour and functionality.

Tom Lehocky, vice president of sales at Nurri, added: “Partnering with the nation’s largest retailer allows us to meet growing consumer demand and reach millions of new shoppers nationwide”.

The products are available in single cans at Walmart, with a suggested retail price of $2.97, although prices may vary by location.

The move to expand into Walmart is indicative of Nurri’s strategy to enhance market presence and cater to a broader audience.