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Smart farming company Oishii, best known for its high-end strawberries, has launched its first-ever limited-edition artisanal jam collection, created in collaboration with Michelin-starred chef Yuu Shimano.

The new line features two varieties – Daifuku-inspired Strawberry Spread and Strawberry Yuzu Preserves – both made with Oishii’s Koyo Berries, a varietal known for its sweetness and balanced acidity.

The launch marks Oishii’s gourmet pantry debut, expanding its product range beyond fresh produce. According to the company, the jams were developed as a way to reduce food waste by upcycling imperfect or surplus strawberries from its vertical farms.

Oishii co-founder and CEO Hiroki Koga said the collection reflects the Japanese concept of ichigo ichie, which means “treasuring fleeting moments".

Koga stated: “These jams are a true celebration of the unique flavours I grew up with in Japan and a reflection of our mission to bring innovative, elevated culinary experiences to US consumers. Each jar represents exceptional taste and the Japanese philosophy of ichigo ichie – treasuring fleeting moments.”

The Daifuku-Inspired Strawberry Spread blends Oishii strawberries with koshian red bean paste, drawing inspiration from traditional Japanese mochi desserts. The Strawberry Yuzu Preserves, developed with Shimano, combine strawberries and Japanese yuzu citrus for a bright, tangy flavour.

Chef Shimano added: “This collaboration honours our shared history, Japanese heritage and commitment to excellence. The combination of strawberries and yuzu reflects my approach to creating bold yet harmonious flavours.”

The jams retail for $35 per jar, or $65 for a two-jar set, available via the brand's website and select retailers while supplies last.