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Mondelēz International has introduced two new Oreo products aimed at meeting the growing consumer demand for innovative snack options.

The additions include the Oreo Double Chocolate Cakesters, a permanent offering, and the Oreo Golden Birthday Cake, a limited-time flavour celebrating the iconic cookie's birthday.

Oreo Double Chocolate Cakesters will feature a rich chocolate-flavoured crème filling nestled between two soft chocolate snack cakes. This product aims to attract chocolate lovers and is set to hit store shelves on February 24 2025. Positioned as a permanent addition, the Cakesters reflect Mondelēz’s commitment to expanding its product range to meet evolving consumer preferences.

In contrast, the Oreo Golden Birthday Cake will be available for a limited time starting March 3 2025. This flavour, which was previously a permanent offering until 2013, includes birthday cake-flavoured crème with rainbow sprinkles sandwiched between Oreo Golden cookies. The revival of this flavour aligns with the brand’s strategy to leverage nostalgia while appealing to younger consumers.

Recent findings from Mondelēz’s State of Snacking Report reveal significant insights into consumer behavior. The report highlights that 71% of respondents view sharing snacks as a form of connection, with 80% of younger consumers indicating a willingness to indulge in extra calories for the sake of sharing snacks with loved ones.

This trend underscores the importance of emotional connections in the snacking experience, suggesting that brands like Oreo can effectively tap into these sentiments through targeted product offerings.