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Mondelez’s Oreo cookie brand has announced a range of new product innovations for its US portfolio, including a zero-sugar variety.
The brand said it saw an opportunity to fill a clear gap in the market as more consumers seek mindful indulgence, with 66% of Americans trying to limit sugar in their diet according to Statista data.
Launching as a permanent addition to the brand’s range from January 2026, Oreo Zero Sugar Cookies aim to deliver an authentic and familiar Oreo experience in a zero-sugar format. They will be available in both Original and Double Stuf variants.
The cookies are sweetened with maltitol, polydextrose, sucralose and acesulfame potassium, developed to provide ‘indulgence without sugar,’ and are free from aspartame.
Ahead of the new year, the brand has also unveiled a range of new additions for December 2025.
In the bakery section, this month sees the debut of Oreo Muffins and Oreo Cakesters Confetti Cake.
The Muffins are made with cocoa and baked with Oreo’s signature flavours, available in two-packs for an on-the-go treat. Meanwhile, the Cakesters Confetti Cake features birthday cake-flavoured creme sandwiched between two soft confetti cakes.
Also launched this month are the Oreo Thins Chocolate Ganache, featuring a thin crisp bite filled with rich chocolate ganache-flavoured creme; and Oreo Minis Chocolate Creme, packing chocolate-flavoured creme sandwiched between two chocolate cookies and available in convenient 3oz and 8oz bags.
Additionally, Oreo Cookie Dough will be relaunched this month from today (22 December 2025) as a limited-edition offering. Featuring cookie dough-flavoured creme with chocolate chip inclusions sandwiched between two chocolate chip cookies, this innovation is returning to shelves for the first time since 2014.
A series of new formats will be available in January 2026, including new packaging sizes for Golden Oreo Minis and Oreo Minis Peanut Butter.
The previously announced Oreo Reese’s Cookie, a cross-collaboration with the much-loved peanut butter cup brand, is also making its debut in January.
