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Canadian superfood brand Organic Traditions has closed a $10.5m Series A funding round to support its expansion across the US and accelerate product innovation.

The round, valued at $15m CAD, was backed by strategic angel investors with experience across consumer packaged goods, retail, technology and operations. Investors include executives and operators from FreshPet, Shopify, City National Bank, Frito-Lay and Colgate-Palmolive.

The funding marks the next stage of growth for the family-founded business, which second-generation CEO Ally Mamalider leads. The company plans to use the capital to expand its US retail presence, grow its eCommerce business, advance innovation across its Fiber Flow platform and invest in its team and infrastructure.

Founded more than 25 years ago by Jerry Zeifman, Organic Traditions has developed a portfolio spanning functional lattes, mushroom coffees, daily greens, fibre smoothies and other superfood products. The brand draws on traditional wellness practices, including Ayurveda and cacao rituals, while developing products designed to support areas such as energy, immunity, gut health and sleep.

CEO Ally Mamalider said: “More than two decades, the brand has been rooted in the belief that real food can be transformative. This investment allows us to reach more consumers, scale the areas where we see the greatest opportunity, and continue making superfoods simple and accessible.”

Under Mamalider’s leadership, the company has achieved 70% revenue growth over the past three years, driven by product innovation, digital expansion and brand development.

Organic Traditions is projecting 36% revenue growth across Canada and the US over the next 12 months. This includes projected growth of 82% across US retail and 64% across eCommerce.

The company also plans to expand into more than 1,500 additional US retail locations this year.

A key focus of the company’s innovation strategy is Fiber Flow, a daily stick-format product designed to address low fibre intake. Each serving contains 8g of fibre alongside prebiotics and probiotics, with zero sugar.

The range launched at Costco Canada earlier this year and sold out three times during its first two weeks online. Organic Traditions expects the Fiber Flow platform to grow by more than 200% over the next 12 months, with further product extensions and clinical trials planned.

Walter N. George, president of OT Investors LLC, said: “Organic Traditions is meeting a clear consumer need at the intersection of functional nutrition and convenience. The brand has built meaningful trust with consumers over decades while also proving it can innovate quickly and scale across modern retail and digital channels.”

Organic Traditions’ portfolio also includes its Probiotic Matcha Latte and Focus Fuel Mushroom Coffee.

The brand is currently available across more than 6,000 retail stores in Canada, as well as retailers in the US including Erewhon, Fresh Thyme, Earth Fare, MOM’s Organic Market, Jewel-Osco and Better Health. Its products are also sold online through Amazon and its own website.