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Paine Schwartz Partners, a player in sustainable food chain investing, has acquired Promix, a company known for its clean label nutritional products.

Founded in 2014 and based in Gainesville, Florida, Promix produces a range of nutritional supplements, protein powders and low-sugar bars, marketed under the premise of using 'no artificial anything'.

The company has positioned itself within the $53 billion vitamins and supplements market, specifically targetting the growing online protein and gut health segment, estimated at $3 billion.

The acquisition comes at a time when consumer preferences are shifting towards transparency and quality in food products. Promix's emphasis on clean ingredients – free from fillers, hormones and GMOs – aligns with increasing demand for healthier options among consumers.

Paine Schwartz's acquisition strategy is rooted in identifying companies that align with health and wellness themes. The firm has a history of investing in brands that focus on sustainable and nutritious food options, suggesting a commitment to enhancing its portfolio in this area.

Promix's leadership team, including CEO Albert Matheny and COO Ryan Lockwood, will continue to manage the company post-acquisition. The involvement of Bob DeBorde, an executive with experience in the health and wellness sector, as executive chairman indicates a strategic focus on leveraging industry expertise to drive growth.

Paine Schwartz intends to support Promix in various areas, including marketing strategies and product innovation. It aims to enhance Promix's market presence and operational capabilities, reflecting a broader trend of investment in companies that prioritise functional and health-oriented products.

Financial terms of the acquisition have not been disclosed.

Image credit: Promix website

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