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Pepsi is launching a new permanent flavour, Wild Cherry & Cream, which will be available nationwide this month.

Available in both original and zero sugar formats, the new flavour combines the bold, citrus-forward taste of Pepsi with a smooth blend of sweet wild cherry and creamy vanilla. With cherry named a top trend for Gen Z and millennials, Pepsi Wild Cherry & Cream offers an indulgent twist on the classic drink.

The new drink offers an initial burst of sweet cherry, followed by a creamy vanilla finish, providing a satisfying and silky mouthfeel.

Jenny Danzi, head of marketing at Pepsi, said: "Building on the enduring success of Pepsi Wild Cherry, we're excited to unveil Pepsi Wild Cherry & Cream. Pepsi Wild Cherry...[has] seen [an] 8% growth year over year on the product, so we knew we had an opportunity to deliver something special this year that consumers will love."

"This permanent addition to our portfolio boasts a unique profile that's both indulgent and refreshing. With 2025 trends bubbling up on all things cherry, we're confident Pepsi Wild Cherry & Cream will be a serious hit with fans this year."

Starting the week of 20 January, the new flavour will be permanently available in 12oz cans at retail locations nationwide. Additionally, for a limited time, it will be offered in 20oz bottles.

Top image: © Pepsi