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Pepsi has added a new Gingerbread flavour to its Zero Sugar cola range in the UK, ahead of the festive season.

The limited-edition flavour was announced by PepsiCo’s UK manufacturing partner Carlsberg Britvic this week, now available exclusively in Tesco stores nationwide.

Aiming to boost festive sales for the brand, the seasonal NPD combines the classic taste of Pepsi cola with familiar ginger, cinnamon and vanilla flavours that are synonymous with Christmas.

In addition to tapping into consumer interest in nostalgic and seasonal options, the launch of Pepsi Gingerbread follows research showing that indulgent options and rich flavours are growing in popularity, while soft drinks continue to be viewed as affordable treats.

The limited-edition cola is rolling out in a variety of formats, including 500ml (RRP £2.15), 600ml (RRP £2.25), 2L (RRP £3.75) and eight-can multipacks (RRP £6.89). The innovation aims to cater to a range of soft drinks occasions through the seasonal period, from nights in to on-the-go outings and festive celebrations.