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Pepsi White – the cola yogurt drink
FoodBev Media

FoodBev Media

28 October 2008

Pepsi White – the cola yogurt drink

The drink went on sale in Japan this week, and was distributed by Suntory. The label design, which adorns a transparent bottle, is predominantly white and looks fit for the festive market.

The Japan Marketing News article suggests that "a deeper, more memorable flavour" would have been more appropriate taking into consideration the time of year and the traditional spike in the consumption of sweet products.

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