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Pernod Ricard has introduced The Chuan Pure Malt Whisky, the first product of The Chuan brand that represents Pernod Ricard’s aim to create a prestige malt whisky made in China. In line with Pernod Ricard's 2030 Sustainability & Responsibility strategy, the brand is making efforts to reduce carbon emissions by sourcing 100% renewable electricity and to optimise and help preserve natural resources at every step. Moreover, with an investment of RMB 1 billion (approx. $140 million), Pernod Ricard will continue contributing to the high-quality development of Sichuan by underpinning local agriculture, the whisky-making industry and tourism. Alexandre Ricard, Chairman and CEO of Pernod Ricard, said: “The inauguration of The Chuan Distillery is the culmination of a pioneering adventure. We have blended the natural beauty of the Emeishan landscape in China with the skill and craftsmanship of our distillers to produce a whisky to be proud of. It will shape a new and unique experience for whisky enthusiasts for many years to come,” Jerome Cottin-Bizonne, CEO of Pernod Ricard China, added: “We are proud to put China on the world map of whisky by presenting this exceptional malt whisky of The Chuan. As a leading international spirits group, we are committed to proactively responding to the burgeoning enthusiasm and diversified demands of Chinese consumers.” The use of both European and Chinese barley and the combination of oaks from three continents creates a “complex flavour”: Bourbon casks from America create a vanilla and fruity aroma, then sweet notes are derived from sherry casks of Spain, finally, the proprietary Chinese Single Oak casks imbue The Chuan whisky with a finish of sandalwood and mandarin peel. The timber is logged from northeast China’s famed and protected Changbai Mountain in extremely few quantities and crafted into casks.