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Pladis is building on the success of its Hobnobs range with the introduction of McVitie's White Hobnobs, a new addition designed to offer consumers a more indulgent take on the classic oat biscuit.

The latest launch combines Hobnobs' signature crunchy wholegrain oat biscuit with a smooth white chocolate flavour coating, tapping into continued consumer demand for familiar brands with premium twists.

Made with 100% wholegrain oats, McVitie's White Hobnobs aim to cater to shoppers seeking elevated everyday treats, whether for sharing occasions such as movie nights and social gatherings or as an at-home indulgence.

Eleonore de Saint Perier, brand manager at Pladis UK&I, said: "We're delighted to introduce McVitie's White Hobnobs to the Hobnobs family. They combine our iconic wholegrain oat biscuit with a smooth white chocolate flavour coating, creating an exciting spin on a firm family favourite. They are something a bit more special for those moments when a simple biscuit won't do."

McVitie's White Hobnobs are launching initially in Morrisons from the week commencing 15 June, before rolling out to major UK retailers from the week commencing 13 July.

The new product will be available in 232g packs with an RRP of £2.25.