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Pladis has expanded its Jacob’s portfolio with the launch of Jacob’s Bites, a new line of boxed savoury snacks.

Created to reinvigorate the savoury snacking category, Jacob’s Bites come in in four flavour combinations: Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream and Smoked Paprika.

Each box is filled with seasoned, oven baked biscuits, with no artificial colours of flavours.

Asli Akman, marketing director for savoury at Pladis UK&I, said: “Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing Savoury Biscuits formats aren’t fit for purpose when it comes to these new snacking moments.”

Akman continued: “Presented in a fully recyclable cardboard box that’s made for sharing, Jacob’s Bites have a moreish light, crispy texture that makes them ideal for passing around among friends or family, whether hunkering down for a movie night in, picnicking in the park or looking for an on-the-go snacking solution.”

Jacob’s Bites are available to purchase in Tesco stores across the UK now, with further rollout from mid-August.

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