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Global snacking company Pladis has expanded its Jacob's portfolio with a new limited-edition range of Mini Cheddars, named Cheesy Specials. The brand has unveiled two new flavours, the first, a new Smoked Cheddar variety and the second, a new Cheddar and Roasted Tomato flavour. Designed to attract younger shoppers, the latest additions build on the success of the brand’s previous flavour innovations, such as its street food-inspired snacks. Asli Akman, marketing director at Pladis UK&I, said: “We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers. The good news is, cheese is kind of our thing.” "We’ve also made these latest launches available in two distinct formats to drive penetration within a whole host of occasions, with a classic multipack of six and a single-serve.” Both flavours are available to purchase now in Tesco stores, with wider rollout from April.