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Rob Sutton, Pomegreat marketing director, said: “Pomegreat Pure has been developed in response to the demand from adult health seekers – people who are aware of the innate health properties of the pomegranate plant and are looking for it in its purest form. Pomegreat Pure is a premium juice that delivers outstanding flavour, with natural sweetness and complexity.”

Pomegreat Pure has been hugely successful in consumer taste tests and Pomegreat is confident that its intense flavour and healthy properties will generate even greater interest in the pomegranate drinks market.

The pomegranate juice sector is worth £33m, and Pomegreat currently enjoys a 20.6% share of the chilled pomegranate sector, with sales in excess of £3.1m.

“We recently launched Pomegreat Ruby and Pomegreat Sapphire, two new chilled juices that contain a secret elixir that uses the whole of the antioxidant-rich fruit," added Sutton. "Pomegreat Pure will appeal to pomegranate lovers who want a stronger, fuller bodied taste which is brimming with goodness.”

Pomegreat Pure is available in a 500ml bottle with an RRP of £3.29.