Potts introduces ‘air fryer pastes’ to boost flavour and convenience

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UK cooking sauce brand Potts has expanded its portfolio with a brand-new range of ‘air fryer pastes,’ designed to bring a convenience and flavour boost to home cooks.

The brand said its latest expansion underlines its presence within the ‘culinary sweet spot’ between scratch cooking and convenience, responding to the growth in popularity of air fryers. It highlighted data finding that 65% of UK households now own an air fryer, with the UK having spent £18.3 billion on the appliances since 2007.

Responding to this, the range features a collection of pastes inspired by global cuisines:

Japanese: Miso, Tamari & Ginger Teriyaki Flavour – Air Fryer & Grilling Paste
South Indian: Chilli, Kerala Masalal Tandoori Flavour – Air Fryer & Grilling Paste
Lebanese: Zaatar Spice Flavour – Air Fryer & Shawarma Paste
Korean: Gochujang & Rice Wine Flavour – Air Fryer & BBQ Paste
Mexican: Honey & Chipotle Flavour – Air Fryer & Grilling Paste

The pastes are designed to provide flavour intensity and layering, helping consumers to build in depth and complexity when cooking. Each product contains no artificial additives and is packaged in 100% recyclable aluminium tubes.

Potts said the line-up is targeting everyone from time-poor families through to ‘accomplished home chefs and well-travelled foodies’.

The pastes are launching into Morrisons stores at an RSP of £3 per 100g tube.