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UK RTD cocktails brand The Drinks Bureau has added a new limited-edition offering to its portfolio: Jam Doughnut Daiquiri.

The playful cocktail is launching in the brand’s new 200ml shaker can packaging innovation, requiring no cocktail shaker or ice and offering mid-strength (8% ABV) cocktails in a fun, ready-to-serve format.

Debuting exclusively at Morrisons stores from today (20 October), the cocktail celebrates the flavours of the retailer’s popular jam doughnut while putting a sweeter twist on the strawberry daiquiri.

It combines white rum with strawberries and lime to provide ‘jammy’ sweetness reminiscent of the classic bakery aisle treat.

The launch follows a surge in popularity of jam doughnuts at Morrisons, with shoppers consuming over 67 million doughnuts from Morrisons bakeries last year – amounting to over 336 tonnes.

Consumers can simply chill, shake and enjoy straight from the can, or pour into a cocktail glass for a more sophisticated at-home option.

The new cocktail is now available at Morrisons for a limited time. The brand's Spicy Margarita and Lychee Martini products have also launched at Morrisons in the Shaker Can format, with all Shaker Cans launching with an RSP of £2.50 per can.