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In a move to bolster its presence in the healthy convenience sector, Premier Foods has acquired Merchant Gourmet, a brand known for its ready-to-eat meal pouches centred around pulses and grains.

This acquisition aligns with Premier Foods' growth strategy of enhancing its portfolio through brands that promise value addition and sustainable growth.

Merchant Gourmet specialises in a range of healthy meal options, including microwaveable rice and a variety of ready-to-eat pulses.

Within these categories, the brand has demonstrated a strong track record of profitable sales growth and high consumer loyalty, evidenced by exceptional repeat purchase rates.

Alex Whitehouse, CEO of Premier Foods, noted the strategic fit of this acquisition, said: "Replicating the success of our previous two acquisitions, The Spice Tailor and FUEL10K, we will be deploying our proven branded growth model; expanding retailer distribution, accelerating new product development, and increasing marketing investment to unlock further profitable growth for the brand".

He continued: "Merchant Gourmet expands our category presence, complementing our already strong brand portfolio, and we look forward to welcoming the team to Premier Foods”.

Premier Foods plans to leverage its proven branded growth model to unlock significant value from Merchant Gourmet. This includes expanding retailer distribution, accelerating new product development and increasing marketing investments.

Richard Peake, managing director of Merchant Gourmet, expressed confidence in the acquisition, highlighting the brand's commitment to delivering great-tasting, premium food.

Peake added: “Finding the best home for both Merchant Gourmet and our valued team is something we have thought carefully about, and we believe Premier Foods is the right partner to match our ambition. They understand where we’ve come from, they respect what makes our brand special, and we’re excited to continue innovating boldly and inspiring people to fall in love with simple, good food.”