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Premier Protein unveils cookie dough-flavoured protein shake

5 March 2024

Premier Protein unveils cookie dough-flavoured protein shake

BellRing Brands-owned Premier Protein has launched a new permanent addition to its RTD shake portfolio – Cookie Dough. The Premier Protein Cookie Dough shake features the brand's signature creamy formula and contains 30g of protein, 160 calories and one gram of sugar. Amy Larek, the director of marketing for Premier Protein, expressed the brand's intention to support consumers in achieving their health goals while providing a flavour profile that evokes a sense of nostalgia and indulgence. Cookie Dough is the 12th addition to the Premier Protein portfolio; it joins other flavours such as Winter Mint Chocolate, Root Beer Float, Cake Batter Delight and most recently Salted Caramel Popcorn. The brand also released a range of protein shakes designed to aid in healthy sleeping routines in January 2023, the shakes are available in cocoa, caramel and vanilla flavours and can be consumed hot or cold. Premier Protein Cookie Dough High Protein Shakes are now available online and at all major retailers across the US. You may also like to read:

  1. Barebells adds new flavour to soft protein bars portfolio

  2. SCI-MX expands product portfolio with clear whey launch

  3. Danone Canada unveils Greek-style pea protein yogurt

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