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Prime Drink Group has appointed Germain Turpin as interim president and chief executive officer.

He succeeds Alexandre Côté, who will step down from the role but remain on the company’s board of directors and oversee special projects.

Turpin brings more than 20 years of experience in Québec’s water industry. A former owner of two water assets now held by Prime, he will focus on supporting the development and operational optimisation of the company’s water portfolio. He currently serves as a member of Prime’s board.

The board thanked Côté for his contributions to the company’s operations and welcomed Turpin to the position.

Founded in 2015 and headquartered in Montreal, Canada, Prime Drink Group operates in the bottled water and beverage sector, focusing on the acquisition, development and optimisation of water sources and related assets.

This announcement follows Prime Drink Group’s binding letter of intent, signed last April, to acquire a majority stake in functional drinks brand Relax Downlow.