The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Prime Roots has unveiled a new range of upgraded deli products made from mycelium-based whole food protein, following seven years of research and development.

The new offerings, made from a proprietary whole-food fungi protein, include Smoked Turkey, Cracked Pepper Turkey, Smoked Ham, Black Forest Ham, Salami, Cupping Pizza Pepperoni and Bacon.

The company's fungi-based proteins have been shown in studies to support muscle growth more effectively than animal-based proteins like milk, offering both nutritional and functional benefits.

Kimberlie Le, co-founder of Prime Roots, said: “As a new-school deli brand, we’ve always been committed to giving people the flavour and health benefits they expect from their favourite deli classics. We’re thrilled to unveil our upgraded recipes and new packaging that has been refined over years of feedback and that will drive real results."

According to the company, its products are nitrate-free, cholesterol-free and contain complete proteins. The range is also gluten-free, soy-free, GMO-free and free from artificial ingredients.

In addition to health claims, Prime Roots says its products have a significantly lower environmental impact than traditional meats, using 91% less carbon, 92% less water and generating 89% less water pollution.

The plant-based products are now available sliced fresh at deli counters, grocery stores and restaurants, across more than 30 US states.