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Primo Brands Corporation has named Eric Foss as its new chairman and chief executive officer, effective immediately.

Foss succeeds Robbert Rietbroek, who is stepping down from the role. He brings extensive experience leading global consumer goods and beverage companies.

Foss previously served as chairman and CEO of several large-scale, brand-focused businesses, earning recognition for his leadership approach and focus on innovation, execution and long-term growth.

Dean Metropoulos, director and former non-executive chairman of the board, said: "I am delighted to announce Eric has agreed to take up the positions of chairman and CEO of Primo Brands. He knows the company well, having served on our board (and the board of Primo Water)."

"With his extensive experience as chairman and CEO of global branded beverage and direct store distribution businesses, Eric is highly qualified to lead Primo Brands' future growth and value creation."

Foss added: "It is a true privilege to serve as chairman and CEO of Primo Brands. The company is well positioned in the large, attractive and growing healthy hydration market. We have an industry leading brand portfolio, a strong go-to market system and a team of talented and committed teammates."

"We continue to progress, unlocking the power of last year's business combination and have multiple growth vectors as we move forward. I want to thank Robbert for his service and contributions. I look forward to continuing to work with Dean as a member of the board and want to thank the board for their support and confidence."

Metropoulos, who is stepping down as non-executive chairman but will remain on the board, added: "Following conversations with the board as we move into the next phase of the breakthrough merger that established Primo Brands, I believe now is the right time to step away as non-executive Chairman. I am confident that Eric's extensive experience in consumer driven at-scale selling and service-oriented business models across the food and beverage industry will drive progress at Primo Brands."

"I want to thank Robbert for his leadership and contributions to the company. Robbert's leadership was foundational in orchestrating the first year as Primo Brands and establishing it as a leader in the North American branded beverage space with a focus on healthy hydration. We wish him continued success."

Top image: © Primo Brands