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Princes launches frozen range inspired by street food
Lauren Ford

Lauren Ford

25 January 2022

Princes launches frozen range inspired by street food

Princes has expanded its extensive portfolio into the frozen category with a new range inspired by global street food flavours. The frozen range of 100% chicken kebabs comes in three variations, drawing on flavours from around the world including India, Korea and Malaysia. Each kebab has been hand-skewered and then turned over hot charcoals to "release the delicious spicy flavours". The range consists of The Indian Tandoori Chargrilled Chicken Kebabs, coated in a rich, aromatic marinade with combinations of paprika, cumin and coriander, the Korean Style BBQ Chargrilled Chicken Kebabs which are glazed in a smoky, rich BBQ sauce with soy, chilli and paprika and the Malaysian Style Satay Chargrilled Chicken Kebabs with a creamy and rich satay sauce, made of a mixture of peanuts, coconut and tamarind. Alan Eriksen, marketing director for Princes, said: "A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go-to for customers seeking more exciting and unseen flavours and product formats." The products are available in Morrisons with an RRP of £3.75 per 260g pack.

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