Promised Land Dairy partners with Peeps on launch of marshmallow milk

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Promised Land Dairy has teamed up with confectionery brand Peeps to launch a limited-edition sweet marshmallow milk product.

The beverage combines Promised Land Dairy’s classic, creamy dairy milk with the sweet flavour of Peeps’ Easter-favourite marshmallow confectionery range.

Texas-based Promised Land Dairy’s milks are kosher-certified, free of artificial colours and flavours, and contain no added hormones. The brand produces milks it claims are ‘naturally richer, creamier and more indulgent’ than typical milk varieties.

Rolling out in select grocers across the US through 20 April while supplies last, the marshmallow-flavoured milk launches ahead of Easter, aiming to provide a tasty addition to consumers’ seasonal celebrations.

Heather Foitek, vice president of markerting and sales for Promised Land Dairy’s parent company Lala US, said: “Promised Land Dairy is dedicated to crafting the most delicious milk flavours daily. We're thrilled to introduce exciting new seasonal varieties to our premium line-up. Peeps has been the perfect partner in this limited-time product.”