top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Proper Snacks expands popcorn range with new savoury flavours
Rafaela Sousa

Rafaela Sousa

16 August 2024

Proper Snacks expands popcorn range with new savoury flavours

UK-based snack brand Proper Snacks is expanding its popcorn offerings with a new savoury range.


The new flavours include Tangy Chilli, Smoky & Sweet Paprika and Cracked Black Pepper & Salt.


This move comes as Proper continues to see strong growth, with an 18% year-on-year increase. According to the company, the brand aims to "reinvigorate the snacking category" with its flavourful options that are vegan, gluten-free and made without palm oil. Each serving is under 100 calories and naturally high in fibre.


Proper Snacks' founder, Cassandra Stavrou, said: “In the US popcorn market, nearly half of sales come from savoury, because people have an abundance of savoury flavours to enjoy – an opportunity that is only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole.”


The savoury popcorn range is currently available in Waitrose stores, with wider distribution through Ocado, Sainsbury’s and other retailers next month. The packs, featuring designs by London artist Annu Kilpeläinen, are priced at £1.90 for 70g.


#ProperSnacks #US #popcorn


Related posts
ManiLife to open new £1m production facility in Shirebrook, UK
Funding & Investments

ManiLife to open new £1m production facility in Shirebrook, UK

Merchant Gourmet boosts convenience with new drain-free beans pouches
New products

Merchant Gourmet boosts convenience with new drain-free beans pouches

The Turmeric Co founder launches new functional drinks brand
New products

The Turmeric Co founder launches new functional drinks brand

Leading industry figures appointed as ambassadors for Food, Drink & Hospitality Week 2025
Partner content

Leading industry figures appointed as ambassadors for Food, Drink & Hospitality Week 2025

Kallø launches organic granola line to address sustainable breakfast demand
New products

Kallø launches organic granola line to address sustainable breakfast demand

KP Snacks expands Space Raiders offering with new flavour
New products

KP Snacks expands Space Raiders offering with new flavour

bottom of page