Proper Snacks expands popcorn range with new savoury flavours

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Proper Snacks expands popcorn range with new savoury flavours

Rafaela Sousa

16 August 2024

Snacks

Proper Snacks expands popcorn range with new savoury flavours

UK-based snack brand Proper Snacks is expanding its popcorn offerings with a new savoury range.

The new flavours include Tangy Chilli, Smoky & Sweet Paprika and Cracked Black Pepper & Salt.

This move comes as Proper continues to see strong growth, with an 18% year-on-year increase. According to the company, the brand aims to "reinvigorate the snacking category" with its flavourful options that are vegan, gluten-free and made without palm oil. Each serving is under 100 calories and naturally high in fibre.

Proper Snacks' founder, Cassandra Stavrou, said: “In the US popcorn market, nearly half of sales come from savoury, because people have an abundance of savoury flavours to enjoy – an opportunity that is only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole.”

The savoury popcorn range is currently available in Waitrose stores, with wider distribution through Ocado, Sainsbury’s and other retailers next month. The packs, featuring designs by London artist Annu Kilpeläinen, are priced at £1.90 for 70g.

#ProperSnacks #US #popcorn