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Pure Protein has announced new additions to its lineup of high-protein products just in time for the back-to-school season.

The brand is introducing Sundae Cone and Brookie flavours to its protein bars, and Galactic Brownie and Caramel Churro flavours are now available as protein shakes.

The new gluten-free protein bars contain 19g of protein and under 190 calories per serving, designed to support lean muscle development. The protein shakes offer 30g of protein and 24 essential vitamins and minerals, catering to those seeking protein-packed snacks during the busy school period.

Luc LaGasse, brand manager at 1440 Foods, Pure Protein's parent company, said: "Over the past few years, the Pure Protein team has really stepped up our flavour game, as seen by the massive success of our Galactic Brownie protein bar that we launched last year. We're so excited to debut two new game-changing flavours in the market, Sundae Cone and Brookie, that taste unlike any protein bar you've ever had, and are delicious, better-for-you alternatives to those tempting sweet treats."

The new products are available for purchase at Walmart stores nationwide.

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