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PepsiCo-owned UK breakfast brand Quaker has launched Quaker Oats & Fruit: a clean label breakfast range catering to health-conscious consumers.

The new range is available in two flavours, Summer Fruits and Exotic Fruits. Both products feature sachets of wholegrain oats with real fruit and nothing else, free from sugar and artificial ingredients.

Quaker said its new line offers a breakfast option for busy consumers while delivering on taste, convenience and health – the breakfast category’s three biggest drivers, according to Kantar data.

Research from Bolt Mat reveals that nearly a quarter of consumers are health-conscious individuals who actively seek nutritious and tasty breakfast options, but struggle to find products that are not overly processed.

Quaker aims to tap into this demand with the new Oats & Fruit range, which joins the brand’s existing non-HFSS sachet products.

Josephine Taylor, marketing director at Quaker, said she expects the range to be “a hit with shoppers” as well as helping retailers to drive “real growth in the cereal category”.

The range started rolling out across the UK grocery channel from 15 September, with an RRP of £3.75 per 246g pack containing eight sachets.