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Richmond, a brand under Pilgrim’s Europe, has launched its new Veggie Tasty range, a vegetable-based sub-range of sausages aimed at enhancing its meat-free portfolio.

Set to hit major retailers this month (December 2025), this initiative reflects the growing consumer demand for accessible and flavourful meat alternatives.

The Veggie Tasty range will initially feature chilled sausages available in eight-pack formats, with a frozen option slated for release in March 2026, offered in 12-pack formats.

Each sausage contains 42% vegetables, including popular ingredients such as broccoli, carrot, sweetcorn and peas, making it a nutritious option for health-conscious consumers.

Richmond’s commitment to quality is evident in the new range, which is high in protein and fibre, crafted from family-favourite vegetables.

The sausages are seasoned with the brand’s iconic blend of herbs and spices, ensuring a familiar taste that has resonated with UK families for over 134 years.

With its products enjoyed in one-third of UK households, Richmond aims to solidify its position as a leader in the UK sausage market while catering to the rising flexitarian lifestyle.

Lauren Pizey, head of brand at Pilgrim's Europe, said: “The launch of Richmond Veggie Tasty is an important step for us and aligns perfectly with the growing demand for more natural vegetable-based products. Our new range gives shoppers an accessible vegetable-based alternative while maintaining the quality and taste Richmond is known for.”

Pilgrim’s Europe, which employs over 17,000 people across 40 sites in the UK, Ireland, France and the Netherlands, is committed to sustainable food production in partnership with local farmers.

The company continues to innovate within the food sector, producing a wide array of products that cater to various markets, including branded and own-label fresh meats and ready meals.