The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Rowntree's has expanded its ice lolly range with the launch of a new mango flavour.
The new flavour combines mango and passionfruit swirled together to resemble the appearance of a ripe, juicy mango. According to the company, Rowntree's icy lollies contain real fruit juice made with no artificial colours, flavours or preservatives, as well as being HFSS-compliant.
Will Yates, Rowntree's brand manager, said: "We're excited to be adding mango to the Rowntree's range, it brings a tropical new taste to the range and we're sure consumers of all ages are going to love it. As the nation's favourite ice lolly brand, we can't wait for consumers to enjoy even more feel-good snacking with our latest ice lolly."
Rowntree's mango ice lolly will be available at Asda and Morrisons stores starting this month, with a wider rollout to all major supermarkets in March 2025.
#Rowntrees #UK
