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US beverage brand Saint James Iced Tea has partnered with fashion and lifestyle brand Juicy Couture to launch a limited-edition Juicy Peach drink.

The low-sugar RTD iced tea brand, backed by AriZona Iced Tea co-founder John M. Ferolito, is tapping into the nostalgia trend in F&B with this latest launch.

Through partnering with the Y2K brand, Saint James said it aimed to merge ‘two culture-forward brands with a shared commitment to timeless products’ and further solidify Saint James’ position as ‘a pop culture reintroduction of the classic beverage’.

Like the other flavours in the brand’s portfolio, Saint James’ Juicy Peach drink is low-calorie and low-sugar, combining brewed organic black tea from Assam, India, with natural fruit flavours and plant-based sweetener.

The collaboration also marks the brand’s first flavour to be sold exclusively in its new 100% recyclable aluminum bottles following a packaging refresh earlier this year.

Saint James’ co-founder and co-CEO, Brad Neumann, said: “Given that our existing flavours are almost entirely fruit-forward, our team often found ourselves using the word ‘juicy’ to describe them. Naturally, this sparked the idea: wouldn't a collaboration with Juicy Couture be interesting?”

He added: “From there, we teamed up with the Juicy Couture team to create a vibrant back-to-school concept for this collaboration.”

The limited-edition Juicy Peach flavour launched on Amazon and in Target stores across the US on 22 September, with continued national distribution planned later in the month. The launch is supported by a marketing campaign centred around the revival of early 2000s fashion.