Sambazon acquires fellow ‘superfruit’ brand Pitaya Foods

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Açaí brand Sambazon has acquired fellow US ‘superfruit’ company Pitaya Foods, expanding its leading presence in the global organic frozen fruit category.

The acquisition, the financial terms of which were not disclosed, expands Sambazon’s retail distribution by 20%, now reaching nearly 70% of US grocery stores. With Pitaya under its ownership, the company said it expects to reach 45% annualised revenue growth over the next 12 months.

Sambazon, headquartered in California, was founded in 2000. It works directly with harvesting communities and operates processing facilities in the Amazon to bring wild-harvested açaí to retail and foodservice partners.

It has now become the leading açaí brand in the US and the top exporter of açaí from Brazil, with a global presence spanning countries in the Americas, Europe, Asia-Pacific and the Middle East.

Pitaya Foods is also headquartered in California and was founded in 2009. It specialises in organic dragon fruit, offering a wide-ranging portfolio of organic frozen ‘super fruits’ and smoothie products.

Sambazon said its relationships with Amazon harvesting communities and sourcing infrastructure complement Pitaya Foods’ tropical fruit portfolio, with the two companies set to form a broader tropical superfruits platform serving international partners, with regenerative sourcing as a long-term focus.

Aligning with this, Sambazon has also announced its achievement of an official Regenerative Organic certification, recognising its collaboration with family harvesters and commitment to environmental and social standards across sourcing and processing. Its sourcing approach focuses on soil and forest health and fair livelihoods for harvesting communities.

Pitaya shares the commitment, having launched the first Regenified-certified organic frozen fruit line nationally at Whole Foods Market in 2025. It has close partnerships with family farms in Chile and Peru, helping advance regenerative practices that focus on soil health, biodiversity and community support.

Ryan Black, co-founder and CEO of Sambazon, said: “We spent 26 years building a business around açaí and the belief that commercial success, care for people and protection of the places we source from are linked together”.

“Bringing Sambazon and Pitaya Foods together gives that mission more reach, across more fruit, more formats and more partners,” he added, noting that açaí remains “the core of our business,” while the partnership advances its long-term vision for superfruits.