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*In an effort to help busy consumers have their cake and eat it too, Sara Lee is launching bite-sized versions of the Sara Lee cheesecake with premium, full-sized taste. *

Sara Lee Cheesecake Bites will be available in original, chocolate and strawberry varieties.

With restaurants adding smaller, richer, more decadent dessert options to their menus, Sara Lee Bites is bringing the trend to homes, with more satisfying sweet snacks. Ready-to-eat sweets reached $16.6 billion in sales from September 2006 to September 2007.

"Because full flavour doesn't have to equal full-size, Sara Lee Bites can satisfy a craving whenever it strikes," said Chuck Hemmingway, marketing director, Sara Lee Sweet Goods. "Sara Lee Bites will give families a contemporary grab-and-go version of the desserts that have made Sara Lee synonymous with sweets."

The average suggested retail price is $3.69.