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*Lactalis McLelland is set to further expand its flagship Cheddar range, Seriously, with the launch of Seriously Lighter. *

The company’s first lighter cheese offering follows the successful launches of Seriously Vintage and Seriously Strong Spreadable.

Made with a blend of semi-skimmed and whole milk, Seriously Lighter is a third less fat cheese for those consumers seeking a tastier alternative to other reduced fat cheeses. Seriously Lighter is available in a 400g and 200g block and delivers a great Cheddar flavour and a texture that is easy to slice and grate.

Use of a purple ‘Seriously’ rosette not only clearly illustrates that the product offers something different from the rest of the Seriously range, but it also indicates to consumers that the product will deliver a good, well-rounded tasting, lighter cheese which traditionally has been missing from the ‘light’ sector.