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Sidel has officially launched a new office in Phoenix, Ikeja, Lagos, aiming to bolster the company's presence in West Africa and enhance its ability to deliver tailored packaging solutions to a rapidly growing consumer market.

The Lagos office will function as a regional hub, focusing on project management, engineering, after-sales services and customer engagement. This initiative allows Sidel to deepen its understanding of customer needs across Nigeria, Ghana, Côte d’Ivoire and surrounding markets.

Clive Smith, executive vice president of customer management for the Asia, Oceania and Africa (AOA) region, said: “West Africa is the most dynamic and promising consumer market in Africa. Establishing a significant organisation in Lagos allows us to understand customer needs more deeply, respond faster and offer bespoke solutions.”

This new location marks Sidel's third office on the African continent, complementing its existing facilities in South Africa and Nairobi, East Africa.

The expansion reflects Sidel’s long-term commitment to fostering local partnerships, developing talent and promoting sustainable industrial practices.

Pietro Cassani, president and CEO of Sidel, reiterated this commitment: “Our further expansion reflects Sidel’s belief that sustainable industrial development comes through local partnerships, local talent and continuous innovation across all packaging materials”.

Nigeria, with its population exceeding 230 million, represents Africa’s largest consumer market. The Nigerian food and drink sector was valued at approximately $54.1 billion in 2024, with projections indicating a compound annual growth rate of around 6% through 2033.

As consumer preferences shift towards healthier beverages and sustainable packaging, there is a growing demand for innovative packaging formats, including lightweight PET bottles and recyclable glass and aluminum cans.

Sidel has established a strong track record in Africa, successfully executing landmark projects that demonstrate its capability in the region.

Notably, in Nigeria, Sidel partnered with StrongPack to implement one of Africa's fastest PET water lines, alongside multiple additional lines featuring Actis coating technology for lightweight bottles with extended shelf life.

In Ghana, Sidel equipped Twellium Industrial’s Kumasi plant with high-speed PET packaging lines, while also installing Africa’s first Sidel Matrix system for Coca-Cola SABCO in South Africa.

The Lagos office will also prioritise developing local engineering expertise and service capabilities, thereby enhancing customer support and contributing to job creation in the region.