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Solina, a player in the global savoury food solutions market, has announced its entry into the South American market through the acquisition of New Max Industrial, a Brazilian provider of savoury solutions, flavouring systems and natural colourants. This move marks Solina's first foray into Brazil and is aimed at capitalising on the country's robust food industry.

New Max, headquartered in Americana, São Paulo, boasts 30 years of experience and a strong reputation within Brazil’s domestic food sector, particularly in serving major meat processing companies. The company is recognised for its technical expertise and customer-centric approach, providing a comprehensive range of solutions tailored to the needs of the meat industry and beyond.

Brazil, with a population exceeding 210 million, presents significant growth opportunities for food companies. As the second-largest producer of poultry and beef globally, the country has a dynamic foodservice sector and a rising consumer demand for diverse and high-quality food experiences. Solina's acquisition of New Max is positioned to leverage these market dynamics, enhancing its capabilities to serve both local and international clients.

Anthony Francheterre, CEO of Solina, highlighted the strategic importance of this acquisition: “New Max is a remarkable company, both in its technical capabilities and its long-standing partnerships across the Brazilian food industry. Our advanced R&D capabilities and global customer network will support New Max’s continued development while establishing a robust platform for Solina’s international customers in South America.”

Fabio Aragão, CEO of New Max, expressed optimism about the partnership, stating that it aligns well with both companies' focus on the savoury and meat sectors. He noted that the collaboration would enable New Max to unlock new opportunities, enhancing its offerings with Solina's global reach and R&D resources.

Daniel de Souza, founder of New Max, highlighted the significance of this partnership in continuing the legacy of the company he built over three decades. “This partnership with Solina marks an exciting new phase for New Max," he commented. "I’m proud to see the company continue its journey with a partner who shares our values and vision."

Under the terms of the agreement, the New Max team will remain under Aragão's leadership, ensuring continuity while integrating Solina's resources to better serve Brazilian customers.