The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Mars Consumer Drinks has launched two new innovative Super Thick Shakes: Twix and M&M’s. The company claims the new shakes are set to revolutionise the flavoured milk and dairy desserts market by establishing a new dessert drinks category in the UK.

The Twix Super Thick Shake is a rich, velvety caramel shake, served with a bag of baby Twix Mini Stix. The M&M’s Super Thick Shake is a creamy, real chocolate milk shake, served with a bag of crunchy chocolate M&M’s.

Both shakes are packaged in a frappucino-style cup, with the confectionery stored in the lid, to be stirred in or eaten first. A special straw spoon delivers the crossover from shake into dessert drink category and enables consumers to eat them on the go.