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Siân Yates

Siân Yates

15 September 2025

SVZ appoints Johan Cerstiaens as managing director amid expansion plans

SVZ appoints Johan Cerstiaens as managing director amid expansion plans
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SVZ International, a supplier of premium fruit and vegetable ingredients, has announced the appointment of Johan Cerstiaens as its new managing director, effective immediately.


Cerstiaens succeeds Pieter Spanjers, who has stepped down after five years in the role, during which he positioned the company for future growth.


With over 25 years of experience in the food and beverage sector, including 12 years at SVZ, Cerstiaens is well-equipped to lead the company into its next chapter.


Previously serving as sales director and then commercial director, he has been instrumental in establishing strategic partnerships and enhancing SVZ’s footprint in key European and Asian markets.


In his new role, Cerstiaens will oversee operations across the Netherlands, Belgium, Spain and Poland, ensuring continuity in customer and supplier relationships while steering the company's long-term growth strategy.


“I’m honoured to take on this new challenge at such an important time for SVZ,” Cerstiaens said. “I look forward to building on our strong foundation by developing new sourcing areas, expanding our portfolio, and further enhancing the value we bring to our customers and partners”.


Sander van Pijkeren, head of HR at SVZ, expressed gratitude to Spanjers for his leadership, noting that under his guidance, SVZ was successfully positioned for future success.


He highlighted Cerstiaens’ growth-focused mindset and extensive expertise in sales, marketing, and business development, stating: “We are confident that under his leadership, SVZ will continue to strengthen its market position and accelerate its expansion internationally”.

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