The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Sweet Freedom has unveiled its new limited-edition Pistachio Syrup, responding to a notable surge in consumer interest in pistachio-flavoured products.

The introduction of this syrup aligns with the growing trend, which has seen a 15% increase in demand for pistachio flavours across the UK over the past two years.

The launch follows a consumer engagement initiative earlier this year, where Sweet Freedom invited customers to submit and vote on their ideal syrup flavours. The pistachio flavour emerged as the top choice, reflecting its rising popularity in various culinary applications, from coffee beverages to desserts.

Deborah Pyner, co-founder of Sweet Freedom, noted the significance of customer involvement in the product's development. “Pistachio is such a huge trend right now, and it was amazing to see how passionate our community was during the vote,” she said.

The new syrup is crafted with 100% natural ingredients and is free from artificial sweeteners, refined sugars and preservatives, catering to health-conscious consumers.

The pistachio syrup is designed to be versatile, suitable for a range of uses including drizzling over desserts, mixing into lattes or incorporating into baked goods. It is low in calories and high in fibre, appealing to consumers looking for indulgent yet guilt-free options.

Sweet Freedom’s commitment to sustainability is reflected in its product offerings, which are made from plant-based ingredients and produced in the UK.

The limited-edition Pistachio Syrup is available for a recommended retail price of £3.40 and can be purchased as part of a bundle alongside other Sweet Freedom products. Wholesale options are also available.