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Synergy Flavours has added a new rum flavour range to its portfolio, suitable for both alcoholic and ‘low and no’ products.

The new range joins the company’s growing line-up of spirit flavour solutions, which also includes whiskey, gin and tequila flavours.

Three authentic rum profiles are included in the range – white, dark and spiced – alongside three rum-based cocktail flavours, Strawberry Daiquiri, Mojito and Piña Colada. These solutions can be used to boost the taste and delivery of rum flavours in alcoholic beverages such as RTD cocktails, and to replicate the taste of rum in alcohol-free products.

Synergy’s flavourists developed the range using Gas Chromatography - Mass Spectrometry (GC-MS) and Chromatography with Flame Ionisation detection (GC-FID).

These techniques allowed the company to identify and quantify individual aroma compounds in a variety of rum-based brands, creating an analytical view of how their distinctive flavour notes contribute to the unique flavour profiles.

The launch follows market research showing that rum sales are up 5.2% (CAGR), while non-alcoholic spirit sales have also increased by 34.6%.

Tom Cleghorn, European Category Development Manager at Synergy Flavours, commented: “The growth in demand for non-alcoholic spirits clearly shows that consumer tastes are evolving. Rum is a great addition to our spirit flavour range, given its popularity and flexibility for use in a wide array of cocktails.”

He added: “The new flavours will support manufacturers from both a cost optimisation perspective – in light of increases to duty on off-trade spirits outlined in the UK’s Autumn budget announcements – and also from an innovation perspective, as consumers seek out new products and formats, but don’t want to compromise on taste”.

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