top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Systm Foods announces purchase of Humm Kombucha
FoodBev Media

FoodBev Media

4 January 2024

Systm Foods announces purchase of Humm Kombucha

Functional beverage brand platform Systm Foods has announced the acquisition of Humm Kombucha for an undisclosed sum. Systm Foods, a joint venture between Systm Brands and GroundForce Capital, acquires and operates beverage brands that bring consumers BFY organic and functional products created for healthier living. Founded in the US in 2009, Humm says it is one of the largest and fastest-growing brands in the low- and zero-sugar kombucha and gut health beverage category. Humm will be part of the Systm Brands portfolio, alongside plant-powered functional beverage brands Rebbl and Chameleon Organic Coffee. Systm Foods says the addition of Humm to its portfolio is set to advance its strategic objective of creating a leading functional beverage platform, strengthening its position in the refrigerated RTD category. Additionally, it aligns with Systm Foods' commitment to offer BFY products with added health benefits, catering to diverse lifestyles. Andy Fathollahi, CEO of Systm Foods, said: "Today's consumers are seeking healthier, lower-sugar beverage options with functional advantages, ranging from digestive health to immune support, that don't sacrifice taste or quality. Humm provides Systm Foods with unique capabilities and adds another incredible brand to our portfolio." Humm’s product portfolio includes the “first and only” Whole30-approved kombucha. Its beverages are made through a proprietary fermentation process and are raw, vegan, keto-friendly and gluten-free. George Birman, principal at GroundForce Capital, added: "We are excited to support the Systm team in its latest acquisition, which adds significant scale and strategic capabilities to the platform. Humm is an outstanding brand with a knowledgeable team, well-positioned in a category experiencing increasing demand from consumers and retailers seeking innovative and healthy functional beverages."

Related posts
bottom of page