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Tate & Lyle launches low-calorie sweetener
FoodBev Media

FoodBev Media

20 November 2023

Tate & Lyle launches low-calorie sweetener

Tate & Lyle Sugars has announced the launch of a low-calorie sucralose sweetener, offering consumers a greater choice of sugar alternatives. The brand said it has ensured the product meets key consumer needs, which include the sweetener dissolving easily in hot drinks, avoiding frothing, having a texture close to sugar and easy sprinkling. The new sweetener will be available in both tablet and resealable pouch form, which the company claims will offer consumers versatility, making it easy to take the product 'on the go'. The resealable pouch is recyclable and uses less packaging material than a traditional bag or box. The launch of this new sucralose sweetener marks the retirement of the Zucro brand, which was widely available at food service retailers including Costa Coffee and Greggs. Existing stock will be replaced with Tate & Lyle Sugars. Sandra Gonilho, marketing manager for Tate & Lyle Sugars, said: “We’ve seen a growing trend towards consumers regularly opting for sweetener... sales of our existing food service-led sweetener brand have grown by 300% in volume compared to pre-COVID-19 levels, with this sales trend expected to continue as consumers remain focused on exercising greater control of their diets.” The new Tate and Lyle Sugars pouch contains 75g of sweetener, while the tablet dispenser contains 300 tablets. Both are available now in-store and online via Asda and Sainsbury's, with a rollout via the Co-Op to follow in January 2024.

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