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Carambar’s British confectionery brand Terry’s has launched two new products in a bid to drive sales during the festive season.
The first new product, Terry’s Chocolate Minis Mint Crisp, feature mini segments of Terry’s milk chocolate made with crispy bits and natural mint flavouring in a shareable pack.
The product is part of Terry's' strategy to take the brand ‘beyond’ orange and is off the back its introduction of the Terry’s Chocolate Mint Ball last year. Earlier this year, the brand launched its first plain milk chocolate product, the Terry’s Chocolate Milk Ball, as part of this strategy.
The second new product, Terry’s Chocolate Orange Hot Chocolate Bombe, marks the brand’s first hot chocolate product for retail. It features a chocolate orange shell filled with orange-flavoured marshmallows, ready to melt into a warming festive drink.
Lorène Decam, senior marketing manager at Terry’s, said: “The festive season is all about indulgence and Terry’s Chocolate Orange is synonymous with Christmas joy, making it into one in four Christmas stockings. Launching these new products...allows us to give fans even more ways to enjoy their favourite festive treat whilst reaching new audiences.”
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