The Cocktail Collection releases ready-to-serve Bulleit Whiskey Sour

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The Cocktail Collection has introduced its latest ready-to-serve cocktail, Bulleit Whiskey Sour, responding to the growing consumer demand for convenient, high-quality cocktail options.

This new offering, which blends Bulleit Whiskey with lemon juice and a hint of honey, is designed to seamlessly transition from summer to fall, making it an ideal choice for various seasonal gatherings.

Bulleit Whiskey Sour is positioned as a premium option in the ready-to-serve market, allowing consumers to enjoy a classic cocktail without the need for extensive preparation.

To serve, consumers simply pour the cocktail over ice in a rocks glass and garnish with an orange slice and Amarena cherry, delivering a bar-quality experience at home.

The cocktail is available in two sizes – 350ml (SRP: $13.99) and 750ml (SRP: $25.99) – with an average ABV of 25%.

Nikhil Shah, brand director at Diageo, added: “From backyard bonfires to game night gatherings, this cocktail offers an easy, elevated option for any occasion”.

The new cocktail is available online and at multiple locations in the US.