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Campari Group has agreed to sell its Bisquit & Dubouché Cognac and Cabo Wabo Tequila brands to Cobblestone Brands, a premium spirits company based in Dublin, Ireland.

Cobblestone described the transaction as the ‘most significant milestone’ in the company’s history, bolstering its portfolio with brands now spanning Irish whiskey, cognac, tequila, rum and gin.

Bisquit & Dubouché is one of the world’s oldest cognac houses, founded in 1819, with the Château Bisquit estate located in the heart of France’s Cognac region. The brand has a strong presence in South Africa, a fast-growing market for the spirit, as well as an established footprint across Europe, Asia Pacific and global travel retail.

Meanwhile, Cabo Wabo Tequila has built an established consumer following in the US, with distribution across more than 20 states.

The agreement follows Cobblestone’s purchase of the Knappogue Castle and Clontarf Irish Whiskey brands from Pernod Ricard in 2025. Since, the company has continued to invest in expanding its commercial and operational infrastructure to support a global portfolio.

This includes expanding its US team under president Dennis Carr, establishing distribution partnerships across Asia Pacific and Africa, and growing its presence in the Middle East and global travel retail.

For Campari, the deal forms part of its strategy to streamline its portfolio and focus on core brands.

Speaking about the company’s H1 2026 financial results, published yesterday (29 July 2026), Campari Group CEO Simon Hunt said the strategy of “fewer bigger bets including disposal of non-priority brands” is enabling Campari to drive efficiency, with innovation and geographic expansion gaining traction.

Last year, the company made several significant disposals, including offloading its Averna and Zedda Piras liqueurs to Disaronno owner Illva Saronno for €100 million in December. It also sold its Cinzano vermouth and sparkling wines business to Caffo Group 1915 for €100 million last July.

The financial terms of the deal with Cobblestone Brands have not been disclosed. The transaction is expected to close by 31 October 2026.

Brian Fagan, CEO and founder of Cobblestone Brands, said: “We have spent the past several years building a best-in-class route-to-market platform which will allow us to take great, but previously less-priority brands and give them the investment, focus and commercial firepower they deserve. Bisquit & Dubouché and Cabo Wabo are exactly the kind of brands we built this platform for.”

Fagan praised Bisquit’s centuries-long heritage and loyal consumer base across markets, stating that Cobblestone intends to invest in the brand for the long-term. Meanwhile, he noted that Cabo Wabo has “helped change the tequila category,” offering “authenticity, a remarkable story and a consumer loyalty most brands never achieve”.

“Bringing it onto our US platform – alongside our existing portfolio – will allow us to transform our ability to service all our distributor and retail partners in America and beyond.”