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The Dairy Alliance has appointed long time agriculture leader Farrah Newberry as its new chief executive officer.

Newberry, who has served as interim CEO since early 2025, officially steps into the role following four years with the organisation.

Newberry first joined the Dairy Alliance as VP of agriculture and environmental affairs, where she led efforts to strengthen farmer engagement, sustainability programmes and industry partnerships. In her interim leadership role, she has provided strategic direction during a period of shifting market conditions and evolving consumer demands.

Newberry said: “I am deeply honoured to lead the Dairy Alliance and continue serving the Southeast’s dairy farm families. Our farmers’ dedication and resilience inspire me every day and I look forward to building on our strong foundation to expand partnerships, elevate programmes and further strengthen the dairy community across our region.”

Prior to working with the Dairy Alliance, Newberry spent 22 years as executive director of Georgia Milk Producers, where she championed issues including environmental regulations, animal health, milk pricing and state-level agricultural policy.

Michael Ferguson, president of the Dairy Alliance Board of Directors, said: “For more than twenty years, Farrah has been a trusted advocate for Southeast dairy farmers and a leader in agriculture. Her experience, vision and passion for the industry make her the ideal person to guide the Dairy Alliance forward as we continue championing the work of our farmers and the value of dairy in our communities.”

The Dairy Alliance, funded by farmers across the US states of Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia, plays a central role in dairy promotion, education and outreach. Its programs support schools, health professionals, foodservice partners and community organisations.

With Newberry at the helm, the organisation is expected to deepen its involvement in regional advocacy and expand collaboration across the dairy value chain.